BLOOD EQUALITY: SIX YEARS OF DEMANDING SCIENCE, NOT STIGMA
When FCB Health first partnered with Gay Men’s Health Crisis and NYC artist Jordan Eagles, we knew we were in for a long fight. Gay and bi men had been prevented from donating blood for decades. And while science had caught up, the ban remained. We stood up to fight the bias, and to fix the policy.
And we never stopped fighting, creating films, art installations, demonstrations, and social media campaigns. We partnered with medical experts to deconstruct the policy and push for real change. Today, pilot studies are underway that will, hopefully, let us treat every pint of blood with the respect it deserves.
WATCH THE FILM
BLOOD MIRROR: ARTIST JORDAN EAGLES